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~The Launch~
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Pride 2025 Pre-Order Store
We are so PROUD to be an LGBTQIA+ ally. Equality, Love, and Pride are the principles that JL is built on. Join us in showing your support for your teammates and your community with our performance pride collection made in collaboration with Team JL Ambassadors, Willow Arts and Michael Toutloff, for Pride Month. Pride Month is celebrated every June in tribute to those involved in the Stonewall Riots, and we welcome you to get ready to celebrate around the boathouse with us! Order your gear now, and wear it in June!
March 13, 2025
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Kristin Foster
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Women's History Month Athlete Spotlight: Ulyssa Mata
In honor of Women’s History Month, we are excited to highlight Ulyssa Mata, a Team JL ambassador whose journey in rowing is deeply rooted in representation, perseverance, and advocacy. Inspired by Olympic rower Kenia Lechuga, Ulyssa set out to break barriers and create space for more diversity in the sport she loves. Although she has faced challenges and moments of doubt, Ulyssa continues to push forward to be the best version of herself. In this Q&A, Ulyssa shares how rowing has shaped her, the athletes who inspire her, and why representation in sports matters.
March 10, 2025
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Kristin Foster
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Purdue Crew Row-a-Thon
Each year, Purdue Crew engages in a fundraising effort known as the “Row-a-Thon.” The Row-a-thon event takes place at the Tippecanoe Mall in Lafayette, Indiana, and is a community service event to support both the Lafayette Urban Ministry’s (LUM) Good Samaritan Fund as well as Purdue Crew. This year, the Row-a-Thon will take place on Saturday, February 8th from 8am-6pm EST. Athletes will row a marathon, 26.2 miles, over the course of three hours on indoor rowing machines.
February 05, 2025
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Kristin Foster
Black History Month 2025 Pre-Order Store
Black History Month is an annual celebration honoring the achievements and contributions of African Americans throughout U.S. history. This February, we are proud to announce a special collaboration with Team JL Ambassador, Maurice Scott. Join us in celebrating diversity and excellence in our sport with these exclusive performance apparel designs. Together, let's commemorate and amplify the voices that have shaped our history and continue to inspire us today.
February 05, 2025
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Kristin Foster
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National Girls and Women in Sports Day 2025
We're celebrating the 39th annual National Girls and Women in Sports Day, a day that honors not just the champions and record-breakers, but also the grassroots efforts of communities, schools, and organizations that ensure sports are accessible for all girls and women. We’re proud to amplify the voices of women athletes, and celebrate the boundless opportunities that sports create. Why do sports matter? Hear directly from some of The Boat Race athletes who inspire us to dream big and break boundaries.
February 03, 2025
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Kristin Foster
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Presidents’ Challenge Launches 2025 Boat Race Season
The 2025 Boat Race season is officially underway following the annual Presidents’ Challenge, held this year at London’s iconic Somerset House. Marking the renewal of the legendary rivalry between Oxford and Cambridge, the event featured the formal challenge ceremony and introduced a season of exciting milestones, including CHANEL’s debut as the new title sponsor. With an increasingly diverse roster of athletes, including Olympians and rowers from 18 nationalities, the stage is set for the 79th Women’s and 170th Men’s Boat Races on April 13, 2025.
December 02, 2024
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Kristin Foster
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The Ultimate Rowing Holiday Gift Guide 2024
Find the perfect gifts for every rower in your life with our Ultimate Rowing Gift Guide. Whether they’re powering through winter training, relaxing off the water, or just beginning their rowing journey, this gift guide has something for everyone. From cold weather essentials to splurge-worthy gear, each section features curated picks tailored to rowers' unique needs and lifestyles. Shop our top must-haves to make gift-giving simple, and ensure your gifts are as thoughtful and dynamic as the rowers who’ll receive them.
November 20, 2024
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Kristin Foster
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Holiday Gift Guide: Gifts Under $30
Looking for the perfect gift without breaking the bank? This gift guide is packed with budget-friendly finds for every rower on your list! From tees that celebrate their love for the sport to cozy beanies, caps, and fun stickers, these small-but-mighty gifts are ideal for stocking stuffers, secret Santa swaps, or simply showing a rower you’re thinking of them. Thoughtful, affordable, and full of rowing spirit—these picks are proof that great gifts can come at any price point!
November 20, 2024
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Kristin Foster
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Holiday Gift Guide: Gifts for Him and Her
Find the perfect gift for every rower with our curated gifts for him and her! From performance shirts to cozy base layers and our latest must-haves, each product is hand-picked, so you can find a gift they’ll truly appreciate. Whether you’re shopping for the athlete who loves a classic unisuit or someone looking for a versatile vest, this guide offers top picks that combine performance, comfort, and style. Explore this list of rowing essentials and customer favorites to make holiday shopping easy and thoughtful!
November 20, 2024
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Kristin Foster
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Athlete Spotlight: Isabella Pearson
Meet Isabella, a sophomore and student-athlete at Purdue, who balances a busy academic schedule with her love for rowing, dance, and soccer. Growing up as a competitive gymnast, she never anticipated rowing to become such an integral part of her life. In fact, she was initially reluctant to trade her sparkly leotards for the waters of an estuary, but rowing quickly won her over with its technical demands and the strong sense of teamwork she found on the water. Isabella sat down with JL to share her journey into rowing, her tips for novice rowers, race day rituals, and the role models who inspire her both on and off the water.
October 28, 2024
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Kristin Foster
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CHANEL and The Boat Race Announce Long-Term Partnership
CHANEL and The Boat Race Company Ltd have announced the signing of a long-term partnership with CHANEL as Title Sponsor and official Timekeeping Partner. The 2025 event will become The CHANEL J12 Boat Race. The historic race between Oxford and Cambridge Universities was established nearly 200 years ago in 1829. It is the oldest major sporting event in the UK, with the dark and light ‘Blues’ crews of eight rowers pitted against each other on the River Thames every year in the Spring.
October 25, 2024
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Kristin Foster
The Boat Race Signs JL Racing as Official Kit Supplier
JL Racing has been appointed the official performance wear sponsor by The Boat Race Company. The partnership will see Oxford University Boat Club and Cambridge University Boat Club outfitted with JL Racing’s custom performance rowing apparel for training and racing.
September 19, 2024
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Hannah Abbott
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