Why JL Racing Is the Trusted Choice for Team Uniforms in the UK
Choosing a uniform supplier is not just another task on the season checklist. It affects how your athletes feel in the boat, how they perform, how your programme looks, and how smoothly your season runs. Coaches and kit secretaries want kit that fits every athlete, arrives when it is supposed to, and stays consistent year after year.
JL Racing has spent 45 years raising the standard in team kit, earning the trust of coaches and managers with gear that helps athletes move better, fits every body on the roster, and stays consistent season after season.
For UK programmes, JL offers additional advantages: VAT-inclusive pricing, free UK-wide shipping, super low and a special £49.95 AIO rate available exclusively to UK clubs. Below are the core reasons programmes choose JL over competitors.
1. Tailored, Engineered Fit for Every Athlete on Your Team
Most suppliers rely on fixed stock sizing designed to be “close enough.” In real line-ups, that does not work. Two athletes may wear the same size yet have completely different torso lengths, inseams, or proportions. A single pattern cannot solve that, and athletes are forced to choose the “closest fit,” which compromises comfort and performance.
JL solves that problem with an on-demand sizing system we’ve refined over decades, giving every athlete access to a tailored fit no other supplier can match. We offer mixed sizing in many unisuits and optional length adjustments on a majority of custom products, so every athlete can move comfortably through the stroke without restriction.
When athletes feel good in their gear, they perform better. And when the whole roster matches cleanly, the team looks sharper on race day.
2. Colours That Stay Consistent Season After Season
One of the most frustrating issues for coaches and managers is when reorders come back in a different shade or print than the original. With many suppliers, colour drift is common because they outsource production or rely on lower-grade printing methods.
JL’s family-owned manufacturing gives us unprecedented oversight into your team’s colour profiles, ensuring consistent results year after year. We maintain dedicated profiles for each team and preserve those settings season after season, reducing shade variance.
Your team kit remains true, whether you're reordering two pieces or fifty.
3. Premium Fabrics Engineered for Real Performance
JL does not compromise on textiles. We prioritise bluesign-approved materials, partner with mills moving toward low-to-no PFAS chemistry, and rely on fabrics refined over 45 years in real racing conditions. Every material is selected for durability, stretch recovery, colour stability, and comfort.
Many suppliers choose cheaper fabrics to protect their margins. JL invests in fabrics that protect your athletes.
4. Construction Built to Withstand Years of Training
Durability is one of JL’s strongest reputational anchors. Coaches often send us photos of JL kit that has lasted decades. Our construction is engineered for heavy mileage — thousands of strokes, friction, and constant wear.
Every JL all-in-one and trou includes a reinforced double seat and methods that maintain shape year after year.
JL’s craftsmanship has been trusted on the sport’s biggest stages, including as the performance-gear partner behind the Chanel J12 Boat Race with Oxford and Cambridge and by national teams across the world.
5. Pricing and Programme Options Designed for Every Team
Every athlete, from a novice ordering their first unisuit to an elite programme competing internationally, receives the same premium construction, materials, and colour consistency. UK clubs benefit from VAT-inclusive pricing and a special £49.95 AIO rate, with no compromise on materials or build.
Whether you run a large university programme or a small local club, JL delivers the same trusted quality, fast production timelines, and seamless customer experience.
6. Sustainably Powered Manufacturing with Real Oversight
Unlike brands that outsource production overseas and have little visibility into how their gear is made, JL’s manufacturing is family-owned and runs on approximately 90 percent renewable energy through solar, hydropower, and geothermal systems.
For JL, sustainability goes far beyond marketing language. It’s woven into every step of how we create gear. From responsible material selection, sustainably powered manufacturing, regional production that reduces shipping emissions, long-life durability, to end-of-life solutions like JL RePlay.
This structure isn’t common in teamwear, and it’s a major reason programmes choose JL.
7. Customer Service That Coaches Actually Rely On
JL’s customer service rating sits at an incredible 97 percent, nearly unheard of in custom teamwear. Coaches consistently tell us that what sets JL apart is our communication, honesty, and ability to actually deliver on what we promise.
And when delays occur - because they sometimes do - we are the first to communicate clearly, reset expectations, and keep teams informed with transparency.
JL delivers reliability, even when circumstances aren’t perfect.
8. Art Support That Makes Transitioning to JL Easy
Switching suppliers can feel overwhelming. JL makes it seamless.
We offer no art fees, maintain colour profiles in-house, and can match your existing kit designs or help create new concepts.
Mini-prints and fabric swatches are available to help you refine your colours before approving production, ensuring you know exactly how your kit will look across all garments.
9. Ordering & Delivery Options That Work for Every Programme
Every team operates differently, which means one ordering model doesn’t fit all.
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Web shops let each athlete order their own size and customisation, shipped anywhere in the UK, removing the coordinator burden.
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Bulk orders arrive packed by contact or by style, depending on what makes distribution easiest.
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Fundraising shops offer a simple, low-effort way for programmes to raise money white JL manages all the logistics.
Flexible options, clear timelines, and transparent communication ensure clubs always know what to expect.
10. UK-Friendly Production Timelines Faster Than Competitors
Most suppliers serving UK rowing now quote 6–10+ weeks for custom kit. JL’s timelines are significantly faster because we oversee our production directly. More than 95 percent of JL custom race-ready kit was produced in three weeks or less last year (not including shipping). However, high season production times may vary, non-race kit may have different turn times, and some new custom art may need additional approvals so we always recommend contacting our team at least 6-8 weeks in advance of any needed regattas so that we can ensure your team is happy with the result.
The Difference Is Structural
JL’s advantages aren’t marketing claims, they come from a structure no competitor mirrors.
If you want athletes who perform their best, a team that looks unified, and an ordering experience that is predictable and trustworthy, JL is your partner to deliver it.
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